Our mission is to help people through the art and experience of fashion photography to see the best in themselves. We believe that a photo shoot is not just a change in your appearance. It's a development in the way you see yourself.
Step 1: Budget
It is always best to first estimate your budget. You do not want to plan, hope and come up with a fantastic concept just to realize that you can not afford to realize it.
Step 2: Creative direction
Now that you know how much budget you need to work with, you can rethink your creative direction. A moodboard of tears is a good start.
Pulling tears can be physically dragging information from catalogs and magazines, taking screenshots of other websites, pulling your own work, or creating a Pinterest board. Whatever you do, it's a good idea to put it in a sharable digital format so you can easily share it with other members of your team.
It's important to check and keep an eye on the product you're taking while you're crying to make sure there's no separation between what you imagine and the product you're working with have to. For example, you may like the look of a shoot that has taken place in an elegant, modern home, but if your product is bohemian, you will have a hard time making that vision a success.
Once you've put together your moodboard, you can decide if you want to realize your vision somewhere in a studio or somewhere.
Step 3: Booking
Hiring the right people is just as important as a great product and in my opinion even more important than a great location. Quality talent makes high-quality photos. If you have the best fashion photographers, they can make a less than ideal place look fantastic.
For a lookbook shoot, you must book the following:
Photographer: Without a great artist that you need as a professional photographer for your model portfolio, you can not create a good piece of art.
• Model: Choose someone who you think fits well with the brand and with whom your customer will identify. A good model knows their viewpoints, what expressions look good on them, how to take direction, and how to look natural. If you do not pay for a good model, you may need to take a few hundred photos to get one that you like. A good model saves you time (this is the same as money).
• Stylist: Depending on what you need and what you can afford, a stylist can be an incredibly valuable member of your team. They can help you put together the look, procure accessories, create shooting lists, mount the product on the set correctly, and support creative alignment in line with the outfits.
• Hair & Make-Up: Looking good with the camera is different than looking good with the naked eye. It pays to involve a professional who knows hair and make-up for photography. You may want your model to have a smoky eye, but the flash creates shadows that enhance that look. You want a make-up artist who knows how to adjust the lighting to get the look you want in front of the camera.
• Location: When photographing in the studio, you must book time if the photographer does not yet have his own room. If you are shooting in the field, you may need to obtain permits for public areas, rent a private apartment, or obtain permission to photograph a hotel or other business property.
• Set designer and / or prop stylist: If you want to shoot in the studio and create something unique, you can hire a set designer and / or a prop stylist to bring the set to life.